Art of Clean has already published an article about pile reversal on carpets. Did you know, you can also get the same marks on rugs? I don't like to be the bearer of bad news but unfortunately, any amount of cleaning will not rectify the problem. The rug isn't dirty, although that's the appearance it is given. Pile reversal or shading will appear in parts lighter than other parts of the rug and give the effect of a watermark.
As I mentioned in my previous blog post about pile reversal, this anomaly in thick pile rugs, could be the result of several reasons, such as a high volume in traffic or it could be floorboards or tiles from underneath the rug pushing up and causing an indentation. When the rug is new, the tufts stand straight up but over time, the tufts are pushed and crushed in different directions, causing them the reflect light in different directions.
It's best to look out for these causes first and perhaps the rug could be moved to another area, where it doesn't receive so much wear and tear. Another reason could be the way the rug has been woven but officially it's not seen as an imperfection.
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